At General Magic, we love to do things that seem to be impossible.

Magic Earth

With an experienced team of 40 engineers, we have created an independent alternative for Google and Apple Maps. Magic Earth features 3D maps, satellite maps, turn-by-turn navigation with crowd-sourced traffic, public transport and – downloadable maps that allow you to use Magic Earth even when you are not online.

Safety Lens

The biggest trend in automotive technologies – and maybe in technology overall – is autonomous driving. In order to achieve autonomous driving, many different components are needed. Many of these components are related to the creation of software algorithms combining mapping technologies with image processing software that detects, recognises and classifies data coming from sensors, such as camera and radar. Technologies have thus-far resulted in Advanced Driver Assistance solutions built-in to new cars. Solutions that are expensive and available mainly to new cars. These solutions do not solve the problem for the more than 1 billion cars that are currently on the roads.

Our teams have been working hard to democratise these Advanced Driver Assistance features and to make them run on iPhone, so that they work in every car. As part of the solution, we developed a super easy-to-use magnetic car mount for iPhone to enable optimal viewing of the iPhone’s rear camera of the road ahead. We’re very excited and proud of the results of this years’ long work, resulting in – Safety Lens, the world’s first Advanced Driver Assistance System for iPhone.