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General Magic and Absolute Cycling bring the General Magic Location Platform to bicycles

Arnhem and Veenendaal, the Netherlands, May 5, 2021 – General Magic, the European location platform that uses open data and respects privacy, teams up with Absolute Cycling to deliver the best possible map experience on a bicycle computer to date.

General Magic Co-Founder and Business Development Director Job van Dijk said “We are excited to partner with Absolute Cycling because of their passion to deliver the best possible user experience for cyclists. Absolute Cycling will deliver the very first meaningful mapping experience on bicycle computer.”

About General Magic

General Magic is the European location platform that uses open data and respects privacy.  More information on our About page.

About Absolute Cycling

As a cyclist the gear you use should work for you, giving you exactly what you need when you need it. By removing all distractions we leave you with the one thing that cycling is all about: you and you ride. That’s why we’re introducing the smartest cycling computer in the world. The Absolute Cycling One.


Job van Dijk                                                  Harm Giesen
Director                                                         Director
General Magic                                              Absolute Cycling            
+43 676 4618313                                        +31 628 247323