Introducing Safety Lens – The world’s first Advanced Driver Assistance System for iPhone

job News

Zurich, Brasov, September 20, 2016 – General Magic introduces Safety Lens, the world’s first Advanced Driver Assistance System for iPhone in a Kickstarter campaign. Please check out our Kickstarter project using the link below:

With all the hype about self-driving cars, Safety Lens offers to the more than 600 million iPhone users around the world who own a car without autopilot, the most affordable solution to enhance their safety. Right now!

Advanced Driver Assistance

Safety Lens is an Advanced Driver Assistance System (ADAS), developed to improve safe driving. For everyone who owns an iPhone and a car which doesn’t have ADAS built-in, Safety Lens offers the most cost-effective solution to enhance your safety. Safety Lens ADAS is designed to avoid collisions and accidents by offering alerts to potential problems. And in case you happen to have an Apple Watch, you can receive your Advanced Driver Assistance notifications also on your wrist!

Safety Lens features:

  • Headway Warning

  • Forward Collision Warning

  • Lane Departure Warning

  • Traffic Sign Recognition

  • Pedestrian Collision Warning

  • Stop & Go Assist

Magic Earth

The Advanced Driver Assistance alerts and Traffic Sign Recognition are integrated with state-of-the-art turn-by-turn navigation of Magic Earth. When you place your iPhone in portrait on the mount, you will be reminded to place it in landscape to use Advanced Driver Assistance. And when you take your iPhone off the mount the location of your car is automatically saved so that you can easily find it back. Of course you also get everything else Magic Earth for iPhone has to offer – such as 3D maps, car/pedestrian and bicycle navigation, public transportation (Transit) and offline maps.


Safety Lens contains the easiest to use car mount, discretely holds your iPhone using the transparent clear case. And taking it off is just as easy as placing it on the mount – with just one hand.

About General Magic

General Magic creates technologies that surprise and put a smile on your face because of their beauty and elegance.

Press contact

Emilia Iacob,

Poststrasse 5, Postfach 1
CH-8808 Pfäffikon/SZ
Gheorghe Lazăr nr. 2
500090, Brașov

Press resources:
General Magic logo
Safety Lens Kickstarter project
Safety Lens product information
Safety Lens – Headway Warning
Safety Lens – Forward Collision Warning
Safety Lens – Lane Departure Warning
Safety Lens – Traffic Sign Recognition
Safety Lens – Pedestrian Collision Warning
Safety Lens – Stop & Go Assist