General Magic logo guidelines

The General Magic logo


The General Magic logo has two components: the logo mark and the General Magic logotype. There are two variations of the General Magic logo. The vertical logo is the preferred one. The horizontal logo should only be used where there is insufficient space to use the vertical logo. The logo mark should only be used by itself on products where there is insufficient space to use the vertical or horizontal variation.

Vertical variation

Horizontal variation

Clear space


The General Magic logo should always appear with the minimum area of clear space around the logo, which is equivalent to the half of the logo mark’s width.

Minimum size


To maintain good visibility, the General Magic logo should not appear smaller than the minimum size shown here for print and digital applications.

Minimum print width

11,5 mm


16 mm

Minimum online width

72 px


100 px